The Shift — A Cannabis Podcast by Headquarters

Filip Gacic hosts The Shift from Headquarters: cannabis operations, distribution, compliance, and the stories behind the industry. Watch episodes and get notified when new ones drop.

All episodes

• Ep 1: Mother of Cannabis — with Jennifer Muñoz
  Industry veteran on building cannabis distribution, working the events circuit, and why people - not software - still drive this business.
• Ep 2: Systems First, Chaos Never — with Marco Pizano
  Why durable cannabis operations come from disciplined systems, not heroics. Filip and Marco get in on what separates teams that scale from teams that stall.
• Ep 3: Inside Cannabis Sales Ops — with Dusan Markovic
  How modern cannabis sales teams really operate — order entry, inside sales, account coverage, and the data behind every closed deal.
• Ep 4: Teachable Operators Win — with Jessica VanDeWalle
  In Episode 4 of The Shift Podcast, Jessica VanDeWalle of Ethos Cannabis breaks down what it really takes to last in our industry.
• Ep 5: From Compliance Startup to Acquisition — with Michael Elkin
  Michael Elkin on founding Cannabis Compliance, global licensing, and what separates operators who last from those who burn out.
• Ep 6: Inside Cannabis Finance — with Alex Ceja
  An inside look at how F&A Services Lead Alex Ceja helps Headquarters’ clients navigate finance and accounting while growing their businesses.
• Ep 7: Cannabis AR: From Spreadsheets to a Video Game — with Milos Stankic
  Headquarters' most experienced AR manager breaks down how data, dashboards, and a healthy collections-to-sales ratio are reshaping risk and cash flow in California's cannabis market.
• Ep 8: Marketing Cannabis at Scale — with Josh Karchmer
  Former Glass House Brands VP of Marketing Josh Karchmer on treating marketing as the connective tissue of a cannabis company - budgeting from zero, cutting the waste that quietly kills margins, and why storytelling and brand trust win in an AI-flooded market.