Embarc
Meta ads8xReturn on ad spend: $10K a week in, $80K a week out.
- POS conversion data flows into Google Analytics, so spend sits next to revenue in every report
- Current run rate. Accounts take a few months to ramp to these numbers.
Marketing
More revenue from the customers you already have.
Email and Meta ads, run by operators who know cannabis retail. Built for dispensaries on Treez and Dutchie, and measured against what rings up at your POS.
Meta ads · Embarc8x return on ad spend
Email · Embarc+67% email revenue, year over year
Repeat buyers30% more first-timers came back in 3 months
Built for dispensaries
Most agencies have never run a dispensary account.
Cannabis retail breaks the standard ecommerce playbook: ad platforms reject you, POS data lives outside your website, and compliance limits what you can say. That is the whole job.
HQ runs your email and Meta ads week in, week out, and reports every result against real store revenue.
Ads bring them in. Email brings them back.
Each one works on its own, and they work harder together.Email marketing
More revenue from the list you already own.
Flows and campaigns built for dispensary buying cycles. This is a build-and-optimize engagement, not a send-the-newsletter engagement.
$4K / moManagement fee
- 01Flow management1-2 new flows built every week
- Welcome, cart, browse, post-purchase, win-back, VIP, birthday, seasonal
- 2-3 A/B tests a week across live flows
- Subject lines, content, timing, and incentives tested continuously
- 02CampaignsUp to 4 a week
- Sent from an approved monthly content calendar
- Promotional, seasonal, and lifecycle campaigns
- Quizzes and surveys to gather targeting data
- 03DeliverabilityInbox, not spam
- Full SPF, DKIM, and DMARC authentication, monitored
- Monthly list hygiene and engagement segmentation
- Inbox placement testing and on-site capture optimization
- 04ReportingOne executive report, every week
- Orders, revenue, revenue per recipient, AOV, and LTV
- What we did in the last 7 days
- New templates for feedback and what ships next week
Specialized for dispensaries on Treez or Dutchie. Klaviyo preferred; we can work in AlpineIQ, though we would push to migrate.
Who it’s for, and what isn’t included
- Cannabis retailers and dispensaries, single store or multi-location
- Stores on Treez or Dutchie, on Klaviyo or ready to move to it
- A store team that can shoot new photos and video every week
- Not included: Brands and distributors (retailers only)
- Not included: Weedmaps and Google Ads
- Not included: SMS: Klaviyo does not allow cannabis SMS, so keep AlpineIQ for it
- Not included: Ad spend, which is paid directly to Meta
One report, every week
Sample · Illustrative6.4xROAS
$21.40Cost per purchase
$68Average order value
17%Revenue from email
Flows live / in test14 · 3
Campaigns sent4
Ads in rotation11
Disapprovals resolved2
Spend sits next to POS revenue, with what we did last week and what ships next.
Pricing
Simple to start. Priced per month.
Email marketing$4,000/ moRetailers on Treez or Dutchie
Meta ads$4,000/ moRetailers with in-house creative capacity
Both$8,000/ moWhere the compounding happens
Fees cover management. Ad spend is paid by you directly to Meta and is separate. Both services are for retailers only, not brands or distributors.
- Intro conversation
- Account & data audit
- Scoped SOW
- Kickoff
Why HQ
Operators who know cannabis retail, in your ad account.
Your program is led by Milos Milovanovic, HQ’s Marketing Manager.
A decade in the ad accountRunning Facebook and Instagram ads since 2015, and cannabis-specific since well before it was a category anyone wanted.
Accounts that stay liveWe know what Meta will and will not approve for cannabis. Disapprovals get handled, not absorbed as lost spend.
Built on your POSTreez and Dutchie flows, Klaviyo-native. Conversion data wired into Google Analytics so results are attributable.
A competitor ad scraperOur own tool monitors the ads competing dispensaries are running, and feeds what we test next.
Proof
$10K a week in. $80K a week out.
Clients include Embarc and Catalyst Cannabis.
30%More first-time customers became repeat buyers in the first 3 months
+$75,432Extra email revenue in the first quarter after a dispensary moved from AlpineIQ to Klaviyo
+12,511Lapsed customers re-engaged on the back of better Klaviyo deliverability
Straight talk
What we need from you to hit those numbers.
We would rather say this now than three months in. Results depend on three things on your side.
- 1Weekly creativeNew photos and video from your store team, every week. Ads fatigue fast, and fresh, seasonally relevant creative is non-negotiable for the numbers above.
- 2POS data in Google AnalyticsConversion data has to flow from your POS into Google Analytics. Without it nobody can prove what the spend produced, including us. That is the point.
- 3A few months of runwayRamping to peak performance takes a few months of testing and learning. The Embarc numbers are a run rate, not a month-one result.
For context on spend: a retailer at this size is usually already spending a comparable budget on Weedmaps and Google. We don’t manage those channels. We manage the two that compound.
FAQ
Common questions.
How much does HQ Marketing cost?
Email marketing is $4,000 a month, Meta ads management is $4,000 a month, and both together are $8,000 a month. Fees cover management only; ad spend is paid by you directly to Meta.
Who is it for?
Cannabis retailers and dispensaries, single store or multi-location, running on Treez or Dutchie and on Klaviyo or ready to move to it. Both services are for retailers only, not brands or distributors.
Do you work in AlpineIQ, or only Klaviyo?
Klaviyo is preferred. We can work in AlpineIQ, though we would push to migrate email to Klaviyo. Keep AlpineIQ for SMS, because Klaviyo does not allow cannabis SMS.
Will Meta approve ads for a dispensary?
We know what Meta will and will not approve for cannabis, write copy that converts without tripping restrictions, and work disapprovals through with Meta support so they are handled instead of absorbed as lost spend.
What do you need from us?
Three things: new photos and video from your store team every week, conversion data flowing from your POS into Google Analytics, and a few months of runway, because accounts take a few months of testing to ramp to peak performance.
How do we know what is working?
A weekly report measured against POS revenue. For email it covers orders, revenue, revenue per recipient, AOV, and LTV; for Meta ads it covers spend, CPA, ROAS, AOV, and total revenue, plus what we did last week and what ships next.
Do you manage Weedmaps or Google?
No. We manage email and Meta ads, the two channels that compound. Most retailers at this size already spend a comparable budget on Weedmaps and Google.
Free one-sheet
Klaviyo vs. AlpineIQ: what your email stack is missing.
AlpineIQ is a loyalty platform that happens to include email. Klaviyo is an ecommerce-native email platform that happens to be cannabis-friendly. Get the capability-by-capability breakdown, and why we run Klaviyo for email and keep AlpineIQ for SMS and loyalty. Free, sent to your inbox.