How much does Klaviyo cost?

Klaviyo is free to start (Free plan available).

Who is Klaviyo best for?

Klaviyo is positioned for Retailers. Its core capabilities are email campaigns and automated flows for welcome series, abandoned cart, browse recovery, VIP outreach, and winbacks, event and behavior-based segmentation: purchase history, engagement, and profile attributes (such as favorite brands, product categories, sub-categories) to control flow entry, filters, and branching, and unified customer profiles with campaign- and flow-level revenue attribution against ecommerce and order events.

What does Klaviyo integrate with?

Klaviyo lists integrations with Shopify, WooCommerce, BigCommerce, Magento, Salesforce, and Segment, plus 2 more. Each of those platforms is also listed on CannaStack, so you can check both sides of an integration before committing.

Email & SMS

Klaviyo

Specialized email marketing CRM for cannabis. Automated flows, segmentation, and revenue attribution. Mobile push available with a custom iOS/Android app.

Klaviyo is a B2C email marketing and customer data platform widely used by cannabis dispensaries, DTC brands, and CBD/hemp ecommerce operators. Founded in 2012 in Boston (NYSE: KVYO), it unifies customer profiles with campaign and flow automation, predictive analytics, and revenue attribution — so marketing teams can run welcome series, abandoned-cart recovery, VIP segments, and winbacks from one place. For cannabis businesses, Klaviyo is primarily an email platform: SMS and WhatsApp are not available under Klaviyo’s Acceptable Use Policy (cannabis, CBD, THC, and related products are prohibited on those channels). Mobile push is available if you have your own custom iOS or Android app integrated with Klaviyo. A free plan covers small lists; paid plans scale by active profiles. Unlike cannabis-native CRMs such as Alpine IQ or Springbig, Klaviyo is not a compliance messaging or loyalty platform — operators still pair it with POS/loyalty stacks and must follow state advertising rules.

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At a glance

Starting price: Free
Category: Email & SMS
Cannabis focus: Cannabis Friendly
Founded: 2012
Company size: Enterprise

What it does

Email campaigns and automated flows for welcome series, abandoned cart, browse recovery, VIP outreach, and winbacks
Event and behavior-based segmentation: purchase history, engagement, and profile attributes (such as favorite brands, product categories, sub-categories) to control flow entry, filters, and branching
Unified customer profiles with campaign- and flow-level revenue attribution against ecommerce and order events
Mobile push when connected to a custom iOS or Android app, plus forms, templates, A/B testing, and ecommerce sync

Key features

Email marketing & automated flows · Customer data platform (KDP) · Real-time segments & profiles · Abandoned cart & browse recovery · Revenue attribution · AI Composer campaign agent · Mobile push (custom iOS/Android apps) · Predictive analytics · Drag-and-drop forms & templates · A/B testing & benchmarks · Reviews module · 350+ pre-built integrations · Shopify & ecommerce sync · APIs, webhooks & warehouse sync

Best fit

Retailers

Who is it for?

Cannabis Dispensary Email Teams

Retail marketers who need welcome series, deal emails, VIP segments, and winback flows without relying on SMS — Klaviyo’s SMS/WhatsApp channels are unavailable for cannabis.

DTC Cannabis & Hemp Brands

Direct-to-consumer brands selling online that want abandoned-cart recovery, product launches, and ecommerce revenue attribution tied to email.

CBD & Wellness Ecommerce

CBD, wellness, and ancillary consumer brands on Shopify or WooCommerce that want a mainstream email CRM with a free-plan entry point.

Operators With a Custom Mobile App

Dispensaries or brands with their own iOS/Android app that can extend email with Klaviyo mobile push notifications.

Growth Teams Needing Attribution

Operators who want campaign- and flow-level revenue reporting and CDP-backed segments without bolting on a separate analytics stack.

Markets served

Klaviyo lists availability in 21 states: CA, CO, MI, IL, MA, OR, WA, NV, AZ, FL, NJ, NY, MD, OH, PA, MO, CT, MN, VA, NM, OK.

Frequently asked

What is Klaviyo?: Klaviyo is a B2C email marketing and customer data platform widely used by cannabis dispensaries, DTC brands, and CBD/hemp ecommerce operators. It is listed on CannaStack under Email & SMS software for cannabis operators.
How much does Klaviyo cost?: Klaviyo is free to start (Free plan available).
Who is Klaviyo best for?: Klaviyo is positioned for Retailers. Its core capabilities are email campaigns and automated flows for welcome series, abandoned cart, browse recovery, VIP outreach, and winbacks, event and behavior-based segmentation: purchase history, engagement, and profile attributes (such as favorite brands, product categories, sub-categories) to control flow entry, filters, and branching, and unified customer profiles with campaign- and flow-level revenue attribution against ecommerce and order events.
What does Klaviyo integrate with?: Klaviyo lists integrations with Shopify, WooCommerce, BigCommerce, Magento, Salesforce, and Segment, plus 2 more. Each of those platforms is also listed on CannaStack, so you can check both sides of an integration before committing.

Listing last reviewed August 5, 2026.