Lit Alerts
Market data tool that crawls publicly available menus multiple times per day during business hours and aggregates that data in a web data tool and an API to build your own tools.
Lit Alerts is the most deliberately simple cannabis market analytics platform in the category, built by operators for operators. Launched in Massachusetts in late 2023, it now covers 18 state markets across the Northeast, Mid-Atlantic, and Midwest (plus Nevada), monitoring 3,000+ retailers via public dispensary menu crawls updated throughout the day. The data tool contains distribution mapping, competitor price comparisons by store, estimated sell-through velocity, account prospecting with CSV export, an embeddable brand store locator, and API access. The tool also contains a morning email alert featuring which accounts went out of stock, which are running low, which competitors dropped prices, and which products are moving slowly. Methodology is menu-based ML estimation ("a compass, not a GPS"; typically cited at 70-90% accuracy). Pricing is published: $500/state/month with unlimited users, no annual contract, and a 30-day free trial. A LITE alerts-only tier (~$199-$200/month) is available through partner channels including Apex Trading.
At a glance
- Starting price
- $500 /state/mo
- Category
- Market Analytics
- Cannabis focus
- Cannabis Specialized
- Founded
- 2023
- Company size
- Startup
- Contract
- Month to month
What it does
- Web and mobile market data for sales, buying, leadership, and field teams
- API access to build custom dashboards or connect AI tools
- Menu data refreshed multiple times daily, with morning digests for OOS, low stock, and estimated sell-through
- Competitor pricing, product mix, and retailer comparison views by market
Key features
6am daily alert email · OOS & low-stock alerts · Price-drop alerts · Estimated sell-through velocity · 3,000+ retailers · 15 state markets · Competitor price by store · Brands Explorer · CSV exports · API access · Embeddable store locator · Unlimited users · $500/state/mo published pricing · 30-day free trial
Best fit
Brands, Retailers, Distributors, Operators
Who is it for?
Track OOS, low inventory, and estimated volume by account, with a morning email digest for sales teams.
Compare local and similar in-state competitors on pricing, product mix, and estimated sales.
Monitor retail demand signals and distribution footprint to align production with shelf activity.
Watch downstream demand and end-market pricing to plan processing volumes and protect margins.
Spot retail stockout gaps and regional inventory patterns to optimize supply-chain logistics.
Combine brand tracking, retail benchmarking, and supply-chain demand signals in one view across the operation.
Markets served
Lit Alerts lists availability in 18 of 50 states: Connecticut, Delaware, Illinois, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, West Virginia.