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Market Analytics

Headset

Real-time cannabis sales and market analytics built from aggregated retail POS data.

Headset is the leading cannabis market data and business intelligence platform, processing over $1 billion in monthly point-of-sale data from dispensaries across North America. The platform provides retailers and brands with comprehensive pricing analysis, customer segmentation insights, inventory analytics, and market trends to make data-driven business decisions. With coverage across all major cannabis markets and integration with METRC, Headset serves as the cannabis industry's premier source for competitive intelligence and market benchmarking.

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At a glance

Starting price
Free
Category
Market Analytics
Cannabis focus
Cannabis Specialized
Founded
2015
Company size
Mid-market
Contract
Month to month

What it does

  • Real-time sales analytics from aggregated retail POS data
  • Pricing, assortment, and customer segmentation insights
  • Inventory analytics to catch gaps and slow movers

Key features

$1B+ monthly sales data · Pricing analysis · Customer segmentation · Inventory analytics

Best fit

Retailers, Brands, Distributors, MSOs

Who is it for?

Cannabis Retailers / Dispensaries

Dispensaries that want to track sales, optimize inventory, manage customer segments, and benchmark against local market peers.

Cannabis Brands / Producers

Brands and producers seeking market intelligence — sales velocity, share by market, consumer demographics, and competitive benchmarking.

Vendors / Distributors (Bridge)

Vendors and distributors who want automated order generation and ERP connections to retail buyers through Bridge Nexus.

Data & Analytics Teams

Teams that want clean sales, inventory, and market data delivered straight to Snowflake or their BI tools without requiring a pipeline.

Multi-State & Vertically Integrated Operators

MSOs and vertically integrated operators that need consistent sales, inventory, and market intelligence across states, licenses, and supply-chain stages.

Product R&D Teams

Product and innovation teams using sales, category, and consumer signals to guide SKU development, assortment tests, and go-to-market decisions.

Markets served

Headset lists availability in 17 of 50 states: Arizona, California, Colorado, Florida, Illinois, Maryland, Massachusetts, Michigan, Missouri, Nevada, New Jersey, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Washington.

Integrates with

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